Apple’s SharePlay vision: Too little, too late?

Apple has made several attempts that nod in the same direction as its new SharePlay service, announced at WWDC 2021. Looking back, you’ll see that Apple has made attempts in what became the social media space, with Ping the most widely known failure.

Of course, Apple’s failures in social media now look like success, given the corrosive impact some services have had. “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies,” Apple CEO Tim Cook has said.

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